Privacy Policy

Who we are

All Systems Digital ("we", "us", "our") is a sole trader business — not a registered company — run by Aryan Chavda. This site is operated from the UK, so UK GDPR and the Data Protection Act 2018 apply. If you have questions about this policy or how your data is handled, contact us at hello@allsystemsdigital.co.uk or 07305 230113. Our contact address is 2 Raywell Road, Leicester, LE5 1WX.

What we collect

When you submit the contact form on this site, we collect the information you provide: your name, business name, email address, phone number, and whatever you write in the message field. We don't collect any personal data from visitors who simply browse the site.

Why we collect it

We use this information only to respond to your enquiry — to get in touch, understand what you're asking about, and follow up about our services. We don't sell your data, and we don't use it for unrelated marketing unless you separately opt in.

Legal basis

Under UK GDPR, our legal basis for processing this data is your consent (given by submitting the form and checking the consent box) and our legitimate interest in responding to enquiries about our services.

Who we share it with

This site is hosted on Netlify, and form submissions are processed by Netlify Forms, which delivers your message to our inbox. We don't share your data with anyone else except where required by law.

Netlify and Google (used for the analytics described below) are US-based companies and may process data outside the UK. Both operate under recognised UK data protection safeguards for this, including the UK extension to the EU-US Data Privacy Framework.

Cookies and tracking

We use Google Analytics to understand how visitors use this site — but only if you accept it in the cookie banner. Nothing is set until you click "Accept analytics"; if you click "Reject" or close the banner without choosing, no analytics cookies are placed. You can change your mind at any time using the "Cookie Preferences" link in the footer.

If accepted, Google Analytics sets cookies (typically _ga and _ga_*) that expire after up to 2 years, and your IP address is sent to Google with IP anonymisation enabled. See Google's Privacy Policy for how Google handles this data. Aside from analytics, we don't use advertising or social-media tracking cookies. See our Cookie Policy for the full list of cookies and similar technologies this site uses.

Fonts and other resources

The typefaces used on this site are hosted on our own server rather than loaded from a third party, so visiting this site doesn't send your IP address to an external font provider.

How long we keep it

We keep enquiry details for as long as needed to respond to you and for 24 months afterwards, then delete them, unless you ask us to delete them sooner.

Your rights

Under UK GDPR, you have the right to:

• Ask what personal data we hold about you, and get a copy of it
• Ask us to correct inaccurate or incomplete data
• Ask us to delete your data
• Ask us to restrict how we use your data
• Object to how we're using your data
• Request your data in a portable format to transfer elsewhere
• Withdraw your consent at any time, where we're relying on consent to process your data

To exercise any of these rights, email hello@allsystemsdigital.co.uk and we'll action it promptly. You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Changes to this policy

If we change how we handle your data, we'll update this page and change the date at the top.